KXLG may be the "new" station in the Watertown market, but the people are all very familiar. David J. Law, Jim Aesoph, Bob Faehn, and Jan Robson represent over 125 years of combined on-air experience IN WATERTOWN and the surrounding area. If a survey were taken locally, asking whom the most recognizable local name in radio was, it's very likely this list of KXLG on-air personalities would claim over 90% of the votes. The experience of KXLG doesn't stop there. Our veteran sales team has been selling in this market for many years. They know the difference between a custom designed advertising plan vs. the "package of the month."
Our listeners will vary greatly in age, because at KXLG our goal is to provide all the information that effects people's lives, no matter what their age, or situation in life. However, our local information, and 70's music will tend to create a core audience of 30+
When we have an event, or promotion, we do it right. If it's a huge citywide event, or a remote from a client's store, we treat them both the same. Excitement, banners, prizes, visibility that draws attention and traffic. We employ a full-time staff member who's in charge of making sure these things happen. Most small market radio stations in America today have done away with the Promotions Director position....not us!
One of the staples of the KXLG programming will be local news and information. That's why we hired the best. David J. Law is one of the state's best-known News Directors. David has been a news Director in Watertown for over 38 years. His name and voice are synonymous with news in this area. David has been recognized for news excellence many times by groups like the Associated Press and South Dakota Broadcasters Assn. and is one of few news people to have won the prestigious Brokaw Award for news excellence in South Dakota.